Commercial photography for business marketing has become essential for B2B companies looking to stand out. Strong visual storytelling builds trust, grabs attention, and communicates your message across every platform, from websites and social media to internal communications and recruitment campaigns.
Blaze Signs, one of the UK’s leading signage manufacturers, recognised this early. Their investment in consistent, high-quality photo and video content continues to pay off in visibility, professionalism, and brand perception.
This case study began during my time as Social Media Manager – and later Brand & Marketing Manager, at Blaze Signs. Now, through BrandWorx, we continue to deliver commercial photography and videography for their business marketing needs.
Why Visual Content Matters in B2B Marketing
In the B2B world, decisions are rarely made on impulse. Buyers research extensively before committing, and first impressions happen online. This makes high-quality, consistent visuals a critical part of your brand.
We helped Blaze make visual content a key part of their marketing strategy, with photography and video that cover:
- Headshots and team photos
- Office, meeting room, and culture shots
- Factory and production line footage
- On-site client installations
From behind-the-scenes content to dramatic project reveals, every image is captured with intent and edited with purpose.
“Your photos tell people how to feel about your business, before you’ve even said a word.”
For more on our approach to content strategy, read how Blaze built their social presence →.
Full-Spectrum Coverage – From Office to Installation
The visual content we deliver for Blaze Signs spans their entire operation:
- Branded headshots and staff portraits
- Modern office and meeting spaces
- Manufacturing floor, production lines, and workshops
- Client site installations for Tesco, Sainsbury’s, Pret A Manger, Revolut, and more
We travel across the UK to capture Blaze’s signage in the wild, documenting every step from fabrication to installation.
“Whether it’s behind the scenes or front-of-house, strong visuals show your business in its best light.”
Remote Projects? No Problem
Commercial photography for business marketing often means going where the work is. When projects are out of reach geographically, we coordinate with trusted professionals in our UK-wide network.
For example, we recently managed a shoot in Plymouth to capture a new Next store signage installation. We sourced a top-tier local photographer, handled the brief remotely, and edited the final files to match Blaze’s distinctive visual style.
Whether we’re on-site or coordinating remotely, the outcome remains the same: exceptional brand imagery, ready for any channel.
Visual Asset Management & Brand Consistency
Every photo and video captured for Blaze is stored in a well-organised, network-based library. This makes it easy to find, reuse, and repurpose content across platforms.
We also ensure every asset reflects Blaze’s brand identity. Using tailored presets and colour grading templates, we maintain a polished, professional look across every image and video.
This visual consistency strengthens the brand and saves time for their internal teams.
The Impact So Far
Since embedding commercial photography and videography into Blaze’s marketing strategy, we’ve achieved:
- A rich library of professional content across the business
- Support for marketing, recruitment, and internal communication
- Greater brand consistency across print and digital
- Faster, more agile content creation
Blaze Signs’ image now matches the quality of their work, and that’s no accident.
View Blaze Signs’ fantastic imagery on their website →
Let’s Bring Your Brand to Life
Commercial photography for business marketing is more than a nice-to-have, it’s a competitive advantage. Whether you’re looking to boost social media, enhance sales decks, or refresh your website, BrandWorx can help.
