A future-ready Shopify website for building products, restoring digital presence and creating a scalable foundation for long-term growth.
Project Overview
Stadium Building Products is a long-established UK manufacturer and supplier of building products, serving multiple sectors across construction, plumbing, drainage, hardware, and home improvement.
BrandWorx delivered a Shopify website for building products to replace an inaccessible, outdated website and re-establish Stadium’s digital presence. The project prioritised speed, stability, and performance—ensuring the business regained visibility, credibility, and search engine presence before moving toward a fully integrated e-commerce platform.
Industry: Building Products & Manufacturing
Services Delivered: Website Design, Digital Marketing, Analytics & Performance Tracking
Timeframe: Initial launch within weeks, phased expansion ongoing
The Challenge: Rebuilding a Building Products Website
Stadium Building Products faced a critical digital issue: loss of access to their existing website and hosting, which ultimately went offline. The site itself was significantly outdated and no longer reflected the scale, quality, or breadth of the business.
Without a functioning website, Stadium had no reliable online presence—impacting visibility, credibility, and search engine performance. At the same time, the business offered a wide and diverse product range, including building products, ventilation, plumbing and drainage, hardware, decoration items, and Rhino-branded flexi tubs, buckets, and bins.
The challenge was twofold:
- Restore a professional digital presence quickly
- Choose a platform capable of scaling into a future e-commerce solution
Given the American parent company’s successful use of Shopify across its own brands, it was clear that a B2B-ready Shopify website would provide the flexibility, stability, and performance Stadium needed.
Our Approach
Rather than attempting to launch a full ecommerce platform immediately, the project was approached in clearly defined phases, prioritising continuity and long-term performance.
Our approach focused on:
- Platform selection and alignment
Choosing Shopify to align with the wider group’s digital infrastructure and future ecommerce ambitions. - Rapid digital recovery
Restoring Stadium’s historic domain to a live, modern website as quickly as possible. - Foundation-first delivery
Ensuring essential pages, catalogue visibility, contact details, and SEO fundamentals were in place before expanding functionality. - Content and performance readiness
Building in analytics, tracking, and a news/blog section to support ongoing content marketing and search growth.
This ensured Stadium could re-enter the digital space confidently without rushing into complexity.
The Solution: A Shopify Website for Building Products
The initial solution delivered a clean, modern Shopify website aligned to Stadium Building Products’ refreshed brand identity.
Within the first few weeks, the historic Stadium domain was successfully redirected to a new site featuring:
- A branded homepage
- About section
- Product catalogue
- Contact information
- News and blog area for content marketing
This immediately bridged the gap between no digital presence and a fully operational, professional website. Importantly, it also laid the groundwork for future e-commerce functionality without compromising performance or clarity.
By separating the foundational website build from the full store rollout, Stadium avoided disruption while maintaining momentum toward a scalable digital future.
Services delivered:
Key Outcomes & Impact
The Shopify website delivered clear, immediate value:
- Restored Stadium Building Products’ online presence
- Replaced an outdated, brand-damaging website with a modern platform
- Re-established search engine visibility and domain authority
- Enabled content marketing through on-site news and blog content
- Created a scalable foundation for future e-commerce expansion
Most importantly, the business regained confidence in its digital footprint while avoiding rushed or short-term solutions.
Why This Shopify Website Approach Worked
This project succeeded because it prioritised strategy over speed alone.
By focusing first on stability, structure, and performance, the new Shopify website provided immediate reassurance to customers while supporting long-term digital growth. Aligning the platform choice with the wider group’s digital ecosystem ensured future scalability without rework.
Rather than treating the website as a one-off deliverable, it was positioned as a living digital asset—capable of evolving alongside the business.
Ongoing Support & What’s Next
Stadium Building Products continues to build on this foundation, with further development planned to expand ecommerce functionality, product depth, and digital marketing activity.
The website also supports ongoing content creation and SEO, ensuring the platform grows in visibility and effectiveness over time.
This project was delivered as part of BrandWorx’s ongoing brand and digital work within the wider Flambeau Europe group.
Related Services
Frequently Asked Questions
- Why choose Shopify for a building products website?
Shopify offers a stable, scalable platform capable of supporting both B2B catalogues and full ecommerce as a business grows. - Is Shopify suitable for manufacturing and B2B businesses?
Yes. Shopify can be structured to support product catalogues, trade enquiries, gated pricing, and phased ecommerce rollout. - What makes a good website for building products manufacturers?
Clear structure, strong product visibility, fast performance, and the ability to scale without replatforming. - Can a Shopify website be expanded over time?
Absolutely. Shopify allows businesses to start with a foundational site and layer in ecommerce, integrations, and automation as required.
Looking to future-proof your website?
If your website no longer reflects your business—or has become a risk rather than an asset—a considered rebuild can restore confidence and create room for growth.
BrandWorx designs performance-led websites that support visibility, scalability, and long-term success.
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