Print Isn’t Dead — Especially for B2B Hospitality Marketing
In a world dominated by digital marketing, it’s easy to underestimate the impact of print. But for B2B brands targeting niche sectors, well-placed print advertising still holds undeniable value. When Blaze Signs were approached by The World of Hospitality magazine with an opportunity to run a full-page ad, the decision to go ahead wasn’t just a yes, it was a strategic move to enter a new sector with the right message, in the right place.
A Signage Giant, Looking to Grow in Hospitality
Blaze Signs is well established in the retail and financial signage sectors. However, hospitality was a space they were actively looking to grow into. With decision-makers across hotels, restaurants, and leisure venues subscribing to The World of Hospitality, this B2B print placement presented a direct route into the minds of potential clients.
For Blaze, this wasn’t just about exposure, it was about shaping perception. The ad needed to tell a concise but powerful story of who Blaze are and what they could offer to hospitality brands across the UK.
“We saw this as more than just an ad… It was a chance to open new doors for Blaze Signs in a sector full of potential.”
Designing a Print Ad That Spoke to Decision Makers
The strategy behind the ad was clear: lead with visuals, support with messaging, and keep the focus on what matters to hospitality clients.
The ad featured:
- A clean, minimal layout that allowed imagery to shine
- Striking photography of past hospitality projects
- Clear messaging that introduced Blaze as a trusted signage partner
- Visual cues about extended capabilities, including decorative elements and bespoke lighting
- Direct but discreet contact information for enquiries
The emphasis wasn’t on shouting louder, but on presenting Blaze as a brand that hospitality leaders could trust with their space.
“In B2B advertising, you don’t always need to say more, sometimes, it’s about showing the right people the right work, at the right time.”
The Result? Visibility That Lasts Longer Than a Scroll
Print advertising may not offer instant analytics like a PPC campaign, but its impact is lasting, especially when targeted well. This campaign achieved what it set out to do:
- Elevated Blaze’s brand presence in the hospitality sector
- Showcased a new range of services beyond signage
- Planted the Blaze brand in the minds of key decision makers
When the time comes for hospitality venues to refurbish, expand, or rebrand, Blaze Signs is now a name they’re more likely to remember.
From Blaze to BrandWorx: Offering This to Your Business
This campaign was developed and executed during my time as Brand & Marketing Manager at Blaze Signs. Today, I bring the same level of creative, strategic print advertising to clients through BrandWorx.
From concept and copy to layout, asset curation, and print placement, I help B2B brands across the UK make an impact through targeted print media. Whether you’re entering a new market, launching a new service, or simply building brand awareness, print can still play a powerful role in your marketing mix.
Let’s Create Your Next Brand Moment
If you’re looking for:
- Print advertising for B2B brands in the UK
- Strategic placements in trade or industry publications
- Thoughtful, well-executed design that reflects your brand
Then BrandWorx is here to help you turn the corner with your brand and marketing.
Explore More BrandWorx Work:
The social media strategy that elevated Blaze’s brand →
The Blaze Signs website redesign campaign →
About BrandWorx →
